Pine Mountain, GA

I've been really involved in school lately so being able to set up a photo shoot has been tricky, to say the least. However, I'm constantly snapping photos, they can be as simple as quick snap of my dog and cat to trying to capture my surrounds on a hike through the woods. With that being said I wanted to share some images from the small town of Pine Mountain, GA. I travel up there once or twice a year as a quite vacation spot. I mainly go up there to hike and really disconnect from, "real life." to me this place is sort of like a fairy tale town. I normally stay in a cabin located on top of Pine Mountain and it overlooks a large valley. There is wildlife roaming free every where and daffodils grow wild on the side of the road. The only close civilization is a country store/ restaurant on the of the mountain and a very small strip of shops about 10 mins down the mountain from the cabin. To even get to a grocery store such as Publix you need to drive about 30 minutes into Harris county.

The scenery is all woods, but nothing like the Florida swamp that we have here. There are mainly oak trees and old pine trees, everything is relatively dry. Below are some of my favorite snaps from the trip I took last year. I'm gearing up to head that way again by the end of February.

Pine Mountain GA by Lauren Gherardi is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License.

Inspiration

This year I want to work on revamping my portfolio and find a way to really make it my own. I would like for my work to eventually stand out and be instantly recognizable to people. I want clients, agents, and fans alike to say, "That was shot by Lauren Gherardi" upon viewing the images.  That has always been a goal of mine. There are quite a few photographers out there that have the caliber of work that I am aiming for. Each of them has a strong sense of their own style which only gets enhanced the more work they do.

These photographers have not only managed to truly create their own personal style in still images, but have also found a way for that same style to come across in any videos they shoot. This is impressive because video is a whole other animal compared to creating still images. Especially when it comes to the editing. I'm going to share a fashion film by my favorite photography duo JUCO Photo. They have been a constant inspiration for me over the years. They have a very unique style and yet it has still managed to land them huge clients such as Target, Kohler, and Tide. These brands are considered commercial and JUCO has been able to merge their style into all of their client work. In this short fashion film you can see how they are very meticulous in picking the perfect setting, styling, and model to tell their story. Very much like their still images.





Cabin Fever from 80's Purple on Vimeo.

You can view more of JUCO's work here.
http://jucophoto.com/

Introduction

Hello!

My name is Lauren Gherardi and I'm an advertising photographer based out of N.E. Florida.

Let me tell you a little bit about myself...

I am a self taught photographer and I have been shooting for about 10 years. I specialize in fashion, beauty, and product photography. I have dabbled a bit in other genres of photography over the years, but quickly found my niche. I normally work with a team of fellow artists that help bring my shoots to life. My team can be as small as three people to as large as 6+. The team I work with normally consists of hair and makeup artists, wardrobe stylist, art directors, designers, vendors, and of course models. I'm also big on planning ahead. I have a notebook of ideas and normally take a month or two gather my team and schedule everything out. We typically use story boards to convey the ideas to each other.


I wanted to create this blog to give people some insight into what I do and what's going on in my mind in relation to photography. I would also like to use it as a forum for anyone who has questions or wants to learn any quick tips and tricks about lighting, framing, and everything that goes into creating one of my shoots. I will occasionally be posting some client work if it pertains to my genre, but I will normally stick to just sharing my creative portfolio. Here is a small sampling of my work from 2015 below and a link to my website for your viewing pleasure!

www.laurengherardi.4ormat.com